Why Some Homes Don’t Sell




We have all driven by a house that seems to just sit on the market forever. At some point we all wonder what’s wrong with that house. Why have other houses around sold and this one hasn’t? Is it the price, location, what seems to be the problem?

Before I get to what the real problem is with why some homes don’t sell while others around seem to sell in a reasonable amount of time, I would like to talk a little bit about some mitigating factors. I know it should go without saying, but I will say it anyway – not all homes are created equal. There are new homes and old homes; some have been updated; others have fresh paint or a front door that is so hard to open that you have to put your shoulder into it just to get it open – my point is that all of these factors come together to provide a real estate professional and the homeowner a vivid picture of the home as it relates to others it will be competing against. From this and other information gathered about the neighborhood about market statistics, a Realtor can provide a homeowner with all of the information that they need to price the home.

So why don’t some homes sell? I will tell you.

The seller is the reason. That’s right. I said it. It is because the seller will not list the home for the appropriate price to get the home sold based on the condition of their home and the competition their home faces. Ultimately, the decision is that of the seller as to what the list price of a home will be. We all know that any home will sell if the price is right. This is the seller’s decision. So the next time you find yourself driving home from work or on your way to the store and you drive by that same house that still has the for sale sign in the yard, you can be sure it won’t be my sign – and you can bet that based on the condition of the home, the seller is asking to much.

If you plan on selling your home, you should take note. All of the resources of the best Realtor in the world can’t sell a house that is overpriced for the market. The responsibility ultimately falls on the homeowner. You should make sure your Realtor is this honest with you – you will both be better off in the long run.

Ryan Ward of Keller Williams Realty Consultants is a member of the national, state and local REALTOR associations, and resident of Alpharetta, Georgia who specializes in listing and selling real estate in Atlanta. For more information about Ryan Ward and Atlanta homes,visit his Dunwoody real estate website or call 404-630-3187.

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